It was time…. way past time. Though I had only been a part of LeTourneau University’s Marketing and Communications team for about 2 years, it hadn’t taken long for me to become familiar with everyone’s weariness of the bloated, cumbersome and dated website that had been in place for the past 15+ years. The Old…
It was time…. way past time. Though I had only been a part of LeTourneau University’s Marketing and Communications team for about 2 years, it hadn’t taken long for me to become familiar with everyone’s weariness of the bloated, cumbersome and dated website that had been in place for the past 15+ years. The Old…
The Challenge The Council of 75 was LeTourneau’s effort to invite individuals of significant success, integrity, reputation, and influence to help shape the university’s direction and invest in its future. An initiative aimed at that caliber of supporter could not look ordinary. It needed an identity that signaled prestige and seriousness from the first impression,…
The Challenge The Council of 75 was LeTourneau’s effort to invite individuals of significant success, integrity, reputation, and influence to help shape the university’s direction and invest in its future. An initiative aimed at that caliber of supporter could not look ordinary. It needed an identity that signaled prestige and seriousness from the first impression,…
Overview LeTourneau’s flagship magazine carried decades of history but a format that no longer matched the institution’s ambitions. This is the story of redesigning NOW from the ground up, and creative-directing the issues since into a consistent, premium publication that has become some of the university’s most recognized brand work. The Challenge NOW is LeTourneau…
The Challenge LeTourneau was entering a period of significant positive change, and leadership needed to unify campus partners around a shared direction. A strategic plan can easily read as a document that sits on a shelf. The task was to give it an identity compelling enough to bring a broad, multidisciplinary STEM institution together behind…
The Challenge LeTourneau’s wayfinding had aged out. The existing signs were a mix of blue tones with peaked, house-shaped tops and flanking white posts: dated, inconsistent, and no longer reflective of the university’s brand. More than a cosmetic problem, the campus needed a coherent system that could guide both drivers and pedestrians clearly from the…
The Challenge In 2021, a season of significant change, LeTourneau’s leadership launched a new strategic plan to unify the institution’s goals over the next three years. The marketing team envisioned more than a printed plan. They wanted a completely custom journal that would pair words from the university president with a prayer plan from the…
The Challenge LeTourneau was entering a period of significant positive change, and leadership needed to unify campus partners around a shared direction. A strategic plan can easily read as a document that sits on a shelf. The task was to give it an identity compelling enough to bring a broad, multidisciplinary STEM institution together behind…
A long-time friend of mine was starting a home inspection company, and he needed a logo. I love branding and logo projects, and I was definitely excited to do some work for someone who I knew trusted my work. The only requirements were for logo to reflect the line of work, incorporate a roofline and be gritty (obviously) but still clean and professional.
A long-time friend of mine was starting a home inspection company, and he needed a logo. I love branding and logo projects, and I was definitely excited to do some work for someone who I knew trusted my work. The only requirements were for logo to reflect the line of work, incorporate a roofline and be gritty (obviously) but still clean and professional.
Overview LeTourneau’s flagship magazine carried decades of history but a format that no longer matched the institution’s ambitions. This is the story of redesigning NOW from the ground up, and creative-directing the issues since into a consistent, premium publication that has become some of the university’s most recognized brand work. The Challenge NOW is LeTourneau…
