The Challenge

LeTourneau’s wayfinding had aged out. The existing signs were a mix of blue tones with peaked, house-shaped tops and flanking white posts: dated, inconsistent, and no longer reflective of the university’s brand. More than a cosmetic problem, the campus needed a coherent system that could guide both drivers and pedestrians clearly from the moment they arrived. Good wayfinding is invisible when it works. People simply get where they are going.

The Strategy

I started with logistics, not aesthetics. Working with our project team, I audited the entire campus: how many signs were needed, where existing signs were redundant, and where gaps left people guessing. The scope came into focus at roughly 50 signs, spanning a backlit primary entrance, secondary entrances, main building identifiers, new street signs, and directional signage for both vehicular and pedestrian circulation. Mapping the system first meant every sign that followed had a clear job to do.

The Design

Drawing on two years of architectural study, I created preliminary schematics so the team could visualize the finished system before production, and the built results closely matched those drawings. The design itself was sleek and modern, intended to bring the campus into the 21st century and to stand up to the Texas heat for years to come. The angular forms were not only stylistic: each one subtly angles toward the building it references, so the shapes themselves help direct people. A consistent visual language tied every piece together, from the entrance monument to the smallest directional marker.

The Outcome

The result is a unified wayfinding system that brought LeTourneau’s campus navigation into the modern era and extended the university’s brand into its physical environment. It replaced a patchwork of aging signs with one coherent, durable identity that guides visitors, students, and families across campus, an everyday, at-scale expression of the brand that thousands experience firsthand.