The Challenge As part of our Enrollment, Marketing and Communications goals, our broader team of more than 30 people, including recruiters, researchers, designers, and others, led a major upgrade of the university’s primary CRM. Leadership chose Salesforce, a significant financial investment that required buy-in from admissions, alumni and development, and campus leaders across the institution….
The Challenge As part of our Enrollment, Marketing and Communications goals, our broader team of more than 30 people, including recruiters, researchers, designers, and others, led a major upgrade of the university’s primary CRM. Leadership chose Salesforce, a significant financial investment that required buy-in from admissions, alumni and development, and campus leaders across the institution….
It was time…. way past time. Though I had only been a part of LeTourneau University’s Marketing and Communications team for about 2 years, it hadn’t taken long for me to become familiar with everyone’s weariness of the bloated, cumbersome and dated website that had been in place for the past 15+ years. The Old…
The Challenge LeTourneau was entering a period of significant positive change, and leadership needed to unify campus partners around a shared direction. A strategic plan can easily read as a document that sits on a shelf. The task was to give it an identity compelling enough to bring a broad, multidisciplinary STEM institution together behind…
The Challenge The Council of 75 was LeTourneau’s effort to invite individuals of significant success, integrity, reputation, and influence to help shape the university’s direction and invest in its future. An initiative aimed at that caliber of supporter could not look ordinary. It needed an identity that signaled prestige and seriousness from the first impression,…
The Challenge In 2021, a season of significant change, LeTourneau’s leadership launched a new strategic plan to unify the institution’s goals over the next three years. The marketing team envisioned more than a printed plan. They wanted a completely custom journal that would pair words from the university president with a prayer plan from the…
Overview LeTourneau’s flagship magazine carried decades of history but a format that no longer matched the institution’s ambitions. This is the story of redesigning NOW from the ground up, and creative-directing the issues since into a consistent, premium publication that has become some of the university’s most recognized brand work. The Challenge NOW is LeTourneau…
A long-time friend of mine was starting a home inspection company, and he needed a logo. I love branding and logo projects, and I was definitely excited to do some work for someone who I knew trusted my work. The only requirements were for logo to reflect the line of work, incorporate a roofline and be gritty (obviously) but still clean and professional.
The Challenge LeTourneau was entering a period of significant positive change, and leadership needed to unify campus partners around a shared direction. A strategic plan can easily read as a document that sits on a shelf. The task was to give it an identity compelling enough to bring a broad, multidisciplinary STEM institution together behind…
Overview LeTourneau’s flagship magazine carried decades of history but a format that no longer matched the institution’s ambitions. This is the story of redesigning NOW from the ground up, and creative-directing the issues since into a consistent, premium publication that has become some of the university’s most recognized brand work. The Challenge NOW is LeTourneau…
A long-time friend of mine was starting a home inspection company, and he needed a logo. I love branding and logo projects, and I was definitely excited to do some work for someone who I knew trusted my work. The only requirements were for logo to reflect the line of work, incorporate a roofline and be gritty (obviously) but still clean and professional.
The Challenge The Council of 75 was LeTourneau’s effort to invite individuals of significant success, integrity, reputation, and influence to help shape the university’s direction and invest in its future. An initiative aimed at that caliber of supporter could not look ordinary. It needed an identity that signaled prestige and seriousness from the first impression,…
